MARJAH, Afghanistan -- Bombs and booby-traps slowed the advance of thousands of U.S. Marines and Afghan soldiers moving through the Taliban-controlled town of Marjah - NATO's most ambitious effort yet to break the militants' grip over their southern heartland.

NATO said Saturday it hoped to secure the area in days, set up a local government and rush in development aid in a first test of the new U.S. strategy for turning the tide of the eight-year war. The offensive is the largest since the 2001 U.S.-led invasion of Afghanistan.

The Taliban appeared to have scattered in the face of overwhelming force, possibly waiting to regroup and stage attacks later to foil the alliance's plan to stabilize the area and expand Afghan government control in the volatile south.

NATO said two of its soldiers were killed in the first day of the operation - one American and one Briton, according to military officials in their countries. Afghan authorities said at least 20 insurgents were killed.

More than 30 transport helicopters ferried troops into the heart of Marjah before dawn Saturday, while British, Afghan and U.S. troops fanned out across the Nad Ali district to the north of the mud-brick town, long a stronghold of the Taliban.

Maj. Gen. Gordon Messenger told reporters in London that British forces "have successfully secured the area militarily" with only sporadic resistance from Taliban forces. A Taliban spokesman insisted their forces still controlled the town.