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D-Day at CBS News

On the evening of Monday, Feb. 1, Katie Couric, anchor of the CBS Evening News, was wearing red. For the next half-hour, she tore through the headlines.

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Many of Ms. Couric’s viewers would return the following night. Much of Ms. Couric’s staff would not.

It had been a rough day at CBS News. Four and a half years earlier, CBS chief Les Moonves had joked in The New York Times Magazine about bombing the news division. And now, among the seasoned veterans of the newsroom, there was a sense that the detonation had finally gone off. Earlier that morning, CBS News executives and bureau chiefs, led by senior vice president Linda Mason, told their employees that 2009 had been a disastrous year in the ad market. They had no cable operation to buoy the sinking revenues. It’s not you, was the message, it’s us. Dozens of employees—including staff members in D.C., San Francisco, Miami, London, Los Angeles and Moscow—were being let go. The changes were effective immediately. There would be no buyouts. According to one longtime staff member, the network had long ago negotiated away most of the severance clauses in staff members’ contracts. (Emphasis added)

>>READ FELIX GILLETTE'S STORY ON BAD RATINGS AT CBS EVENING NEWS

Word of the layoffs had first surfaced the previous Friday afternoon in the L.A. Times. Over the weekend, CBS staffers vacillated between acceptance of the situation and cautious optimism. Maybe it wouldn’t be as bad as reported? After all, the company was already lean. Where would top brass find 100 or so people to let go? Perhaps there was some stash of employees hidden on the digital side, some long-forgotten deal between, say, 60 Minutes and Yahoo, that would provide some bodies to lessen the blow?

But in the end, the cuts were surprisingly deep. By Monday afternoon, staffers from Washington to L.A. were sputtering in disbelief as they heard of top producers on the chopping block—particularly Mark Katkov and Jill Rosenbaum in D.C. and Roberta Hollander and Barbara Pierce in L.A. These were seasoned veterans, part of the old school known back in the Dan Rather days as “the Hard Corps.” Over the years, they had somehow managed to outlive every big buzz saw to cut through the newsroom. They knew how to get more from less. Each thought of himself as worth five producers at ABC News. Their theme song was Merle Haggard’s “Holding Things Together.” It was hard to imagine what the already third-place morning and evening news operations would look like without them. (Emphasis added)

The most disturbing news of the day for many observers was that Larry Doyle would no longer be working for CBS News.

Mr. Doyle, according to CBS News legend, joined the organization some 40 years ago, when then D.C. bureau chief Bill Small found him working as a porter at a Washington hotel. More . . .

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Karma and the economy have conspired together to come around and bite CBS News.