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TOPIC: The Dept. of State and Sec. Hillary Clinton Join the Ad Council to Launch PSAs... (PR Newswire 8/31/10)

Jen the Michigander

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Date: Aug 31, 2010

The Dept. of State and Sec. Hillary Clinton Join the Ad Council to Launch PSAs... (PR Newswire 8/31/10)	Permalink

The Department of State and Secretary Hillary Clinton Join the Ad Council to Launch PSAs to Support Victims of the Pakistan Floods http://multivu.prnewswire.com/mnr/adcouncil/45926/ Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government—through the Department of State—created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need. The number of people affected by the Pakistan flooding has exceeded the combined total of those who suffered during the 2004 Indian Ocean tsunami, the 2005 Pakistan earthquake and the 2010 Haiti earthquake. More than 1.2 million homes in Pakistan have been damaged or destroyed and approximately 800,000 people can only be reached by helicopters to gain access to food, water and other relief supplies. Every dollar makes a difference. Donating just $5 has the ability to buy 50 high energy bars providing much needed nutrition; $10 can provide water purification for 100 liters of clean drinking water; and about $40 can buy material to shelter a family of four. The new PSAs, which include television and radio spots as well as Web banners, direct audiences to visit www.state.gov where they can donate to the Fund through a secure online donation page. Americans can also donate by text messaging the word “FLOOD” to 27722, which will charge $10 to their cell phone bill. Standard text messaging and data rates apply. "The Pakistani people are friends and partners, and the U.S. is standing with them as the tragic human suffering from flooding continues,” said Secretary Clinton. “Americans have always shown great generosity to people facing crises worldwide. I urge all Americans to join this effort and send much needed help to the people of Pakistan as they face substantial relief, recovery and reconstruction challenges. Financial contributions will go towards providing shelter materials, food, clean water, and medical supplies to those in need." For more information about the Pakistan Relief Fund, visit www.state.gov/pakistanrelief. __________________ Nobody puts THIS baby in the corner!

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